If you don’t own a blog or write regularly in another place, like Medium (video below), you risk not being recognized as a leader in your area of expertise–even if you have a book. Authors write, and they write often (no less than weekly).
Authors archive their work in places like their own blog or on a blog marketplace like Medium or Tumblr. Bottom line: write every week or more, without fail, and blast it to your audience on Twitter, Facebook, etc.
REMEMBER: if you’re not writing regularly about your topic, you likely won’t be recognized as a leader in your field. Writers write! Check out the videos below for setting up your blog and building your audience. Then peruse a few excellent examples of successful blogs, produced by Times 10 authors.
Check out these amazing blogs. Notice how the publishers capture emails and
promote their books on their sites:
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